Cannabis legalization has occurred at a moment when shopping trends are drastically changing, with the most obvious example being that more people have embraced online shopping. For this reason, dispensary retail services need to tailor their operations to suit these potential customers and persuade them to engage the brand.
Certain cannabis-specific advertising regulations restrict dispensary operators and owners in many states, and they cannot use most traditional advertising modes for marketing their products. However, they can use other means—such as customer loyalty programs, discounts, in-store promotions and helpful sales data to boost revenue. The following are six ways to increase sales at your dispensary.
1. Identify Your Customer
It is essential to know the buying habits and demographics of your clients. You need to understand why they keep returning to your store. Also, establish why other types of customers do not visit your store. You should collect information about:
● Your busiest hours
● Popular items
● Preferred method of consumption
● Lifestyle and occupation interests
● The average age of your customers
● Average purchase frequency
2. Excellent Customer Service
Excellent customer service is crucial to any retail business’s success, with dispensaries being of no exception.