Cannabis dispensaries embrace the Margaritaville look – Fast Company

First, cannabis dispensaries tried to channel the sophisticated look of an Apple Store. Now they’re embracing their inner Jimmy Buffett.

Pot shops are opening on Main Street America. And they look like Jimmy Buffett’s MargaritavilleGrass Monkey [Photo: The McBride Company] By Nate Berg3 minute Readadvertisementadvertisementadvertisementadvertisement

It’s been a long, slow process, but the legalization of cannabis in the United States is hitting main streets across the country. The growth of the marijuana business has led to a new kind of store–the recreational cannabis dispensary–and posed a new challenge for designers. Now that people can walk into stores and buy cannabis, what should those stores look like?

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That’s a question the interdisciplinary design firm the McBride Company is at the forefront of trying to answer. Known for its flamboyantly kitschy, Caribbean getaway designs of dozens of Jimmy Buffett’s Margaritaville restaurants—as well as the slightly less kitschy Margaritaville resorts and the yes-this-actually-exists Latitude Margaritaville retirement communities—the McBride Company has been steadily translating its themed environment design to the burgeoning retail cannabis business.

Margaritaville NYC. [Photo: The McBride Company]

After working with

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